How to Identify Good Content: A Guide for Small Businesses

Something that I’ve been noticing ever since I began freelance writing is that small business owners seem to struggle with their blogs.

They’ll know that they need one, and that it’s allegedly a good way to increase traffic to their websites. So, they hire someone to write a few blog posts, put them up on their new blog page, and wait a year or so for results. When they don’t see them, they get frustrated, thinking they’ve been lied to, and abandon their blogs all together. Continue reading “How to Identify Good Content: A Guide for Small Businesses”