How to Identify Good Content: A Guide for Small Businesses

Something that I’ve been noticing ever since I began freelance writing is that small business owners seem to struggle with their blogs.

They’ll know that they need one, and that it’s allegedly a good way to increase traffic to their websites. So, they hire someone to write a few blog posts, put them up on their new blog page, and wait a year or so for results. When they don’t see them, they get frustrated, thinking they’ve been lied to, and abandon their blogs all together. Continue reading “How to Identify Good Content: A Guide for Small Businesses”

Using Your Instagram Bio URL as Part of Your Marketing Strategy

Businesses small and large are jumping on the Instagram band-wagon as visual content continues to be a hot marketing method.

With its user-friendly visual platform, Instagram is great for promoting your brand. That being said, due to the platform’s limitations, you have to be crafty about using links.

Instagram post descriptions don’t allow for clickable links. This can be a real hindrance for brands hoping to create more inbound traffic for their sites.

The one place you can add a clickable link is in your Instagram bio.

You’ve probably already got a link in your bio, but are you using this space to its full potential for your business? Continue reading “Using Your Instagram Bio URL as Part of Your Marketing Strategy”

The Three Best Essential Oils to Keep Around the House

They smell good, they keep bugs away and they’re powerful disinfectants. Essential oils are hot right now, and for good reason.

These little bottles of oils really pack a punch, both in how fragrant they are, and in the potency of their affects.

While there are hundreds of essential oils, some of them can get mighty pricey, and not all of them have great uses outside of aroma therapy.

There are three, however, that I feel are the best essential oils to always keep on hand:

Continue reading “The Three Best Essential Oils to Keep Around the House”

The Reason You’re Struggling to Make Delicious Coffee at Home

When you’re brewing coffee at home, it can be tough to achieve that barista-level quality that costs you $5 for every cup. There are a number of factors that impact your coffee’s flavor, but did you know that the coarseness of your coffee grinds is one of them?

It’s true. In fact, depending on how you brew your coffee, the grind size of your coffee beans can really make or break your morning cup o’ joe. Continue reading “The Reason You’re Struggling to Make Delicious Coffee at Home”

Six Tips That Make Cleaning Makeup Brushes a Breeze

Let’s be realistic here: most people don’t have the time to wash their makeup brushes after every use.

Sure, in a perfect world, you’d never touch a used brush to your face. In the real world, most makeup-lovers have forgotten a brush’s real color at some point or another. And we all know the reason why:

Washing makeup brushes sucks.

Most people hate it. It dries out your hands, uses up two showers’ worth of water, and takes forever.

It’s a necessary evil, but should be done no less than once a month, if not every day.

However, after a month, those dirty brushes start to pile up…

While it might seem like a good idea to wait a month to wash all those brushes, in the end you sometimes have to spend multiple hours cleaning out thirty days of built up gunk. No thank you.

These six tips can help you to shorten this laborious chore and keep from spreading all those nasty makeup germs all over your fresh canvas.

Continue reading “Six Tips That Make Cleaning Makeup Brushes a Breeze”

Five Questions You Might Not Think to Ask the Previous Owners

Buying a home is exciting, sure, but it’s also a stressful and nerve-wracking time in one’s life.

There’s a lot to consider, mountains of paperwork and the fear that you’ll buy a house that’s falling apart from the inside.

Rest assured, though–your realtor and house inspector will take care of any concern that your house might be full of mold.

Instead, you should be focused on the less catastrophic details, and try to ask questions about things that could end up being major annoyances down the road.

Here are five questions that you might not think to ask the previous owners (or, rather, their realtor) amidst the overwhelming home-buying process, but that could save you some trouble later on. Continue reading “Five Questions You Might Not Think to Ask the Previous Owners”

Real Estate Listing Descriptions: They’re More Important Than You Think

With more and more people using the internet to find homes, your written descriptions are becoming more important than ever.

When it comes to listing a home online, I find that many realtors put most of their effort into the pictures, which is an understandable mistake. “A picture is worth a thousand words,” as the saying goes. However, images, and even video tours, can only tell your potential buyers what is currently there.

Your listing has the opportunity to do what pictures can’t: tell your potential buyers about the type of life they can live there.

Typically, a written listing is intended to do one thing: list features.

But why limit yourself to a list of features when you can use language to do so many more things? Your description is powerful, if you use it right, and can accomplish the following:

  1. Inform potential buyers about the features of the home
  2. Make the home stand out amidst the hundreds of other local listings on the internet
  3. Target the exact buyers you’re hoping to attract
  4. Show buyers the potential in the home
  5. Tell buyers how the space could be used
  6. Intrigue otherwise uninterested parties

Just think, an aspiring homeowner comes across your listing online. They look at the pictures, and see that the house is nice, but there isn’t much making it stand out. Maybe there’s even something they don’t like about it, such as the kitchen appliances or wallpaper in the bedroom. Of course, those are things that are easy to change, but in a picture, you’re not given the opportunity to see what that space could become.

The buyer scrolls down to the written listing to see only a bullet-list of standard features, and while doing so, is distracted by the promoted homes on the sidebar of the site, which tempts him to click away.

Imagine if, instead, your listing had given them a story that could hold their attentions–one in which the buyer could insert himself as the “protagonist,” and read about what his life could be like living in this home.

A well-written listing with an evocative and attention-grabbing headline is a powerful marketing tool, because unlike pictures, they’re versatile, and provide endless possibilities.

Take a look at the listing I wrote down below:

Continue reading “Real Estate Listing Descriptions: They’re More Important Than You Think”